Lufthansa shift livery colours !

[walterleo]

Hi friends:

As I grew up with the "Crane in the Sun" livery I feel uneasy about that twist, especially as everything in LH was blue and yellow from the uniform of the crews and the colour of the checkin counters to the envelop of the snacks. For me the blue and yellow was an asset of that airline. Heaven knows why they are throwing it away.

www.disegnodaily.com/article/what-s-in-a-colour-lufthansa-yellow

The managment holds, that the crane is still there:

www.thedrum.com/news/2018/02/08/lufthansa-brand-refresh-sees-slimmed-down-crane-soar-through-blue-colour-scheme

They dont see that they where the only one airline which used yellow, which was an important optical difference to their competitors.

Besides the best book of the history of LH by LH ex captain Rudolf Braunburg has the title "Crane in the Sun" ("Kranich in der Sonne").

de.wikipedia.org/wiki/Rudolf_Braunburg

Kind regards

Walter

[Herman]

It looks like Rudolf was quite an accomplished author with many many books and articles to his name.

Herman

[walterleo]

Hi Herman:

Yes Braunburgs books (and Richard Bachs ones) fascinated me for aviation and the first airplanes I was flying in as Pax wore "Crane in the Sun" on her rudders and were a B 727 and a B 707-300 on my way to MMMX back in 1972.

The last LH airplane I was sitting in last year an AB 340-600 still had "Crane in the Sun" on its rudder.

Kind regards

Walter

[M.I.B.]

Feb 8, 2018 14:30:09 GMT walterleo said:

everything in LH was blue and yellow from the uniform of the crews and the colour of the checkin counters to the envelop of the snacks. For me the blue and yellow was an asset of that airline. Heaven knows why they are throwing it away.

Pretty much sums up how I feel about this. I'm not against livery modernization in general, on the contrary, I enjoy a fresh new look on an airline every now and again, but some of those new looks are just plain dumb. This is one of them, if you ask me. The blue-yellow-white cocktail has always been the iconic face of the German national air carrier, and made a visually pleasant mark wherever its planes landed, standing out from the crowd.

[walterleo]

Hi friends:

One has to consider also that the crane and the blue yellow combination were the symbols of that airline since the beginning of Lufthansa (1926).
In 1963 LH´s rebranding took place under one of the best designers of the world Otl Aicher

en.wikipedia.org/wiki/Otl_Aicher

a pioneer of corporate design. He gave special importance to the selection of colours and for LH he invented a special Yellow to give the traditional yellow of LH an additional impact.

And: Brands should stay to their corporate design like Coca Cola or Harley Davidson and not fiddle around with it like Pepsi. LH is following now Pepsi.

Kind regards

Walter

[M.I.B.]

Feb 11, 2018 9:41:29 GMT walterleo said:

And: Brands should stay to their corporate design like Coca Cola or Harley Davidson and not fiddle around with it like Pepsi. LH is following now Pepsi.

You must be reading my thoughts somehow. Got myself a Pepsi the other day and as I was looking at that dumb new logo, I was thinking...what you just wrote. It's not just that their original logo was so much better looking and iconic, but the new one is plain ugly and uninspired, so typical of modern artistic design and art in general.

[walterleo]

Hi Dorel:

What I was writing are thoughts of professional people in corporate design. I less understand that shift at Lufthansa as 2 of the executive board were working many years for Lufthansa and the CEO is an AB 320 captain. If one looks into the other aspects of the new design they kept the LH yellow inside their airplanes and for the graphical design of flightplans, the LH APP,the flight-attendents scarfs and so on. Why did they paint the crane in the sun in white over blue and not yellow over blue? Besides the operation will cost a lot as they have to change all included 160.000 items.

Kind regards

Walter

[Tony Madge - HJG]

Red Tail White Maple Leaf was the best looking livery, that and Alitalia stood out from the crowd.